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In a recent report to business owners it was revealed that many business and salespeople do not tell their customers the reason why they are doing what they are doing.
Could this be you?
It's totally understandable that potential customers are sceptical about what they are being offered when you market your products and services. You and I and everyone else are being bombarded with sales and marketing messages all day long.
There's TV and radio adverts, newspaper and magazines, e-mail, direct mail, hoardings, even adds on sight screens of sports arenas or down the sides of tube station escalators - adverts everywhere!
And yes, we get used to seeing those ads and becoming somewhat inoculated against their messages.
Roy Williams, the Wizard of ads, is known for saying “Most marketing messages don't move the needle on the ‘who gives a monkeys’ meter.
e is how you do it differently and get the needle into the ‘action zone’.
Tell them why.
If for example you are offering a client or product discount - tell them why you are offering it.
For example:
“We are clearing out the warehouse to make room for our new product line and because of this you can take advantage of purchasing the older, limited stock at a discount - but you need to hurry to place your order.”
Now, providing that the reason is true then telling customers why is not only good business practice - it makes more sales.
Next example.
If you're offering a product or service, and using one of the eight factors of ethical influence -- the scarcity principle -- then tell your customer exactly why there is a limited time to act -- or why you only have a certain number of the product or service available.
If there's limited time to act; limited stock of the product or service; limited versions in a particular colour -- say so -- and explain it clearly.
There are many more examples of how to improve your marketing and sales and if you would like a free copy of the report written by Peter Thomson International on ‘The Seven Big Mistakes That Business Owners And Salespeople Make That Cost Them A Fortune In Lost Sales, Lost Profits And Lost Personal Cash, then e-mail us right away and we will send you your free copy – but hurry – we only have a limited supply.
"When it comes to looking ahead and planning for changes and challenges in the marketplace, Make sure you are reading the signs correctly"
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